I recently attended a Re-think Learning workshop.
Included in the workshop was a section on how the human brain works.

It is common knowledge that focussing on a temptation
often further cements that wrong idea in the sub-conscious, and makes it more
acceptable, and more likely to be actioned. The best way to avoid doing the
wrong thing is to focus on the right thing.
The apostle Paul wrote to the church in Philippi: “whatever is true, whatever is noble, whatever is right, whatever is pure,
whatever is lovely, whatever is admirable--if anything is excellent or
praiseworthy --think about such things.” (Phil 4:8)
Let me apply this to some media
campaigns. A media campaign must make an impact on the
sub-conscious. This is where memories are stored, perceptions are controlled,
and habits are installed. Therefore, a media campaign with a negative message
is likely to be counter-productive.
And what about media campaigns against corruption?
Perhaps we can focus on how good it feels to be honest and to give in order to
make a difference. (Acts 20:35b)
And drugs? Maybe our focus should be on healthy
lifestyles? Certain groups against gangs and drugs have a reputation for making
things worse, not better.
It is amazing how applying something simple about how
the brain works could make such a difference to the world we live in.